Creative Strategy & Idea Development

A person thinking thinking

Got an idea but unsure where to start? I’ll help you brainstorm, refine, and figure out what’s possible — turning your concept into a clear set of steps so you can get rolling quickly.

We’ll dive into your ideas, expanding and exploring without judgement. We’ll also take some time to reflect on the why behind those ideas — what is driving you, what impact do you want to create, what message are you trying to communicate?

All ideas welcome!

An illustration of a lightbulb

I work with all kinds of ideas , including creative projects, startup ideas, personal and community initiatives, and more. Whether you’re crafting an art installation, developing a product or an app, building a new community, or trying to turn your hobby into a job you love, I can help you go from thinking about it to doing it.

The Dream and Distill Session

The first step is a 1-2 hour deep dive into your ideas, designed to cut through the noise and get to the heart of what you want to create. I’ll listen, ask the right questions, and explore directions you haven’t thought of. I’m skilled at holding the big picture and probing the small details at the same time.

This isn’t just brainstorming — it’s guided exploration with a focus on finding clarity and actionable steps. Together we’ll work on your ideas, expand them as much as makes sense, and then distill it all back down again into something tangible, strategic, and achievable.

What you’ll get: an Action Blueprint

After our session, you’ll receive a bespoke Action Blueprint: a strategic, actionable plan to help you achieve your creative vision.

Your Action Blueprint will include:

  • Recommendations for a Minimum Viable Start — how to get the ball rolling with the simplest, most impactful steps
  • Concrete next steps tailored to your creative vision and goals
  • Feasibility insights on what’s realistic and what might need rethinking
  • Contextual insights drawn from my broad, T-shaped knowledge across multiple domains, so you get solutions that are practical, innovative, and well-rounded

The Minimum Viable Start

The tech world often talks about the “Minimum Viable Product” — this is the minimum set of features that you could launch an app with that would still be useful to your users. Projects routinely go off the rails when they try to deliver too much at once, and lose sight of what actually matters.

Since I work with various sorts of creative people, I’ve replaced the word “Product” with “Start”, but it’s the same concept — what is the core essence of your idea that we can put into practice very quickly, and then use as a foundation to build upon?

Who is this for?

Overwhelmed creatives, idea explorers and anyone needing clarity — you need someone experienced to listen, help you untangle the threads and sift through the distractions, then provide clear, actionable next steps grounded in feasibility.

A thought partner for creative minds

I help creatives turn big, messy ideas into clear action plans. My background in software, design, engineering, and fabrication gives me a unique perspective on making ideas real.

Don’t just take my word for it either, have a look at the nice things people have said about me!

Take the first step today

Ready to take your first step towards creative clarity?

Book a free discovery call

How it works:

  1. Book a free 10-15 minute discovery call, where we’ll make sure that I’m a good fit for your needs. This will give you a risk-free, “no strings attached” opportunity to explore what I’m offering, so you can move forward with confidence. I know a lot of other creatives, fabricators, software engineers, designers, coaches and much more, so even if we’re not a good fit for each other, I’ll likely know someone who could be.

  2. Book your Dream and Distill session. We’ll spend 1-2 hours poring over your idea and exploring together. This isn’t just brainstorming — it’s guided exploration designed to help me get you to a place of clarity and action.

  3. I’ll create your Action Blueprint. I’ll put together a document with insights on feasability, actionable next steps, my recommendations for a “Minimum Viable Start”, and more. I’ll communicate with you during this process, to clarify things or to run ideas by you. Depending on my case load and the complexity of the project, this should take from a day or two up to a couple of weeks.

  4. Once you have your Action Blueprint, you’ll receive a month of support to clarify anything about the plan, ask follow-up questions, and bounce ideas around.

  5. If you feel like you would benefit from ongoing support, I also offer Idea Mentorship — continued strategic direction and mentorship to help you keep moving forward, evolving, and refining your ideas. Whether you need help staying on track, adjusting to new challenges, or brainstorming new directions, Idea Mentorship keeps you connected and inspired.

Pricing

Your discovery call is completely free, whether you choose to continue or not. During that call, I’ll get a sense of how big your idea is, and therefore how much time I’ll need to spend on properly exploring it with you, and we’ll agree on a fixed fee together. Depending on the scope, this will typically be $200-500. I’ll take a deposit prior to the Dream and Distill session, and then the rest will be due on delivery of your Action Blueprint.


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